Challenge:

How to price a new disease management product when the company has no experience in the disease management market.

Microengagement Solution:

We connected the company to a senior health care marketing executive with over 15 years of experience pricing health care products, specifically disease management.

Engagement:

The Microengagement Consultant spent three days on site with the customer. A pricing model was developed with the uniqueness of the product offering in mind. This was the only cardiac disease management product in the market at that time. The model was complete in two weeks and ready for roll out to sales. Total cost to customer $7,000.

Microengagement Advantage:

The consultant had prior experience with many of companies that fit the customer’s target market. Introductions were made and the customer later secured its first contract for the new product through our consultant.