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Steve is a senior level client/project management consulting
professional with 25 years experience at high-visibility business
development and growth initiatives. His wide range of experience
includes a variety of senior positions relative marketing services,
trade/relationship marketing, sales and operations. Steve possesses
diverse business/industry experience including consumer and industrial
products, and professional services. He has achieved growth in business
environments from Fortune 100 to smaller companies, across marketing,
sales, retail, wholesale and manufacturing disciplines. Steve
specializes in integrating theory, concept and strategy down to
application and go-to-market execution. His consulting experience
include more than 50 major organizations across multiple industries.
Steve began his career with several years in the
manufacturing/operations space at Textron, followed by moving to
consumer products with Cadbury Schweppes, as a senior consultant to the
President. He has spent the past 15 years as a senior-level
professional consultant with two firms and as a business owner.
Steve holds an MBA from the University of Connecticut and Chairs the
Consulting Special Interest Group within the Marketing Executives
Networking Group, a nationwide network over 1,400 senior level
executives. He has authored numerous articles in industry
publications on topical sales/marketing issues, conducted industry
research on improving business-to-business communications within the
CPG industry, and developed studies of the business potential of
various industries and markets.
Steve is a member of both the Phi Beta Kappa and Beta Gamma Sigma
Societies. He volunteers in his community in the local schools,
and serves on the board of the local youth soccer organization.
Steve’s overall qualifications include:
- Twenty years in general management consulting serving Fortune 200
clients, as well as internal consulting to senior management for two
major Fortune 500 corporations.
- Broad industry experience including packaged goods, health care
products and services, industrial products and other industries.
- Multi-function expertise, including market research, development
of sales and trade marketing business presentations and
selling/collateral materials, and the design, development and execution
of sales training programs; as well as manufacturing, operations,
distribution, project design and development, systems and process
re-engineering.
- Development of new go-to-market strategies, programs and tactics
— determine how identified opportunities can be leveraged within the
context of the client’s business, and develop synergistic strategies,
programs and tactics for execution.
- Business/channel development, including product-to-market
strategy, market research, market testing, channel/customer development
and B-to-B communications.
- Design and optimization of work processes and systems, including business case assessment and financial analysis.
Steve’s major corporate client experience includes:
Bayer Corporation
Cadillac Motor Car Division
Campbell Soup Company
Chiquita Brands International, Inc.
DRIpride, Incorporated
Duracell U.S.A.
ESI Industries
Friendly Ice Cream
The Gillette Company
Glenbrook Laboratories
Grist Mill Company
Kal Kan Foods, Inc.
L&F Products (Lehn & Fink)
Leaf, Inc.
International Paper
Mars, Incorporated
Maybelline, Inc.
Miles, Inc.
Monsanto/Solaris
Nabisco Inc
National Pork Producer’s Council
Paragon Trade Brands
Pet Incorporated
Phone Free.com
Tambrands Inc.
Time Warner Inc.
Traveler’s Insurance
Uncle Ben’s, Inc.
In addition, Steve has worked with several clients in the small
business, financial services, community service and start up space.
Steve’s business and channel development capabilities include:
- Review/assess/identify market opportunities — review/analysis of
current business development, interview of customers to determine
strengths and opportunities, analysis of competitive positions, and
identification of market/channel potential.
- Design and execution of customer/consumer surveys — identify key
business issues, survey needs, compile results, synthesize into market
and customer development opportunities.
- Analyze/synthesize business and market information — conduct
analyses of available information to pinpoint and quantify
opportunities, whether across the business, or within specific
markets/channels of distribution.
- Design/develop projects to research/test new market development
initiatives — test new reseller/retailer go-to-market concepts,
relative to expanded product/service offerings, improved presentation
to the marketplace, and/or more effective promotion.
- Develop new go-to-market strategies, programs and tactics —
determine how identified opportunities can be leveraged within the
context of the client’s business, and develop synergistic strategies,
programs and tactics for execution.
- Design/develop business-to-customer communications and collateral
materials — design and author materials for marketing and/or sales to
communicate new initiatives to customers and/or consumers.
- Facilitate/support roll-out and implementation of initiatives —
develop internal communications across appropriate functions, design
presentations and meetings, develop and conduct training, and provide
follow-up support, as required.
Contact Steve
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