Tim Gilchrist PMP® is a marketing and technology expert who has spent much
of his career in the Internet space. Starting with Value Health in the
early 90's, Tim was responsible for marketing & communications of
the consulting and software development divisions of the company. He
played a key role in the company’s growth from startup to IPO and final
size of over 17,000 employees. Tim also took on sales, operational and
software design responsibilities as the company grew.
In 1997 Value Health was sold and Tim became Webmaster for Aetna
where he sheparded their movement into ecommerce. During his time at
Aetna, Web activity went from a few visitors per month to over 2
million, carrying out transactions from physician research to 401k
transactions. Tim was part of the original team who developed
www.intellihealth.com, one of the first health information portals. His
work on Aetna's employee intranet was also featured in the landmark
book "The Cluetrain Manifesto."
In 2000 Tim went on to CIGNA Healthcare to run their Web operations
with the primary task of upgrading CIGNA's ecommerce functionalities.
While at CIGNA, Tim was instrumental in unifying the look and feel of
CIGNA's entire web presence. He also embarked on a mission to enhance
the image of managed care through mini documentaries on how nurse case
managers had improved the lives of their patients. The series of videos
won numerous awards and is now a fixture in the orientation programs of
CIGNA's customers.
While not at work Tim is a frequent lecturer on the media and
technology at Columbia University and The University of Hartford. He is
an active member of The Connecticut Art Directors Club, Marketing
Executive Network Group, and co-founder of The Climb Against Cancer, a
fundraising arm of The Dana Faber Cancer Institute. He has published
three books on the science of Ergonomics and is a contributing author
to Fine Wood Working Magazine.
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