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Major Consumer Package Goods Company (CPG) PDF Print E-mail
Development of Senior Executive Contacts. Consumer Product and Channel Development. Rapid Acquisition of Industry Expertise. Challenge:

Major Consumer Package Goods company with a wide range of sales & marketing needs.

Engagements:


Development of Senior Executive Contacts.  Cultivated executives at various organizations who have been instrumental in developing new business on behalf of several clients.

Consumer Product and Channel Development.  Accessed industry, channel and retail expertise to guide business strategy and go-to-market plans for a start-up client launching a new consumer bath accessory product line.

Rapid Acquisition of Industry Expertise.  Gained expertise in several industries including credit card services, consumer automotive products, DIY channel products and government commissary operations, to develop business proposals and plans for client service firms.  This expertise is typically gained in 24 to 48 hours.



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